Content Marketing

As businesses grow, managing content across different platforms can feel overwhelming. Without an organized content system, your brand’s message can easily become scattered and inconsistent.

I’m Naomi Fellizar, an experienced content marketer, here to help you take control of your content.

From creating to distributing, I provide niche strategies that boost engagement and support your business growth.

How Inconsistent Content Costs You Customers

Content marketing is essential because it helps businesses build trust, engage their audience, and drive long-term growth.

Research shows that 70% of people prefer learning about companies through articles rather than ads, and brands with effective content strategies see higher engagement and conversions​

It’s a critical tool for attracting leads, nurturing relationships, and turning prospects into loyal customers.

Without cohesive brand communication, businesses risk confusing their audience and diluting their message – Content Marketing Institute

Common Challenges

Inconsistent Brand Messaging

Managing content across platforms leads to fragmented messaging.

Content Overload

The sheer volume of required content often leads to bottlenecks

Time and Resource Constraints

Many businesses lack the internal resources to maintain a consistent content flow.

Inefficient Workflows

Teams struggle with outdated content processes, leading to delays and missed opportunities.

Low Engagement Rates

Despite putting out content, it fails to drive meaningful audience engagement.

Analytics Overwhelm

Difficulty in tracking and optimizing content performance across channels.

How I can help…

Content Creation and Curation

Craft original, on-brand content that resonates with your audience. With a focus on your brand’s unique voice, I work to ensure all content is specific to your audience for maximum engagement.

I also offer content curation to enrich your platforms with relevant third-party material that adds value to your audience.

Do you need this service?

Content Strategy Development

Our strategy service defines the purpose, tone, and distribution plan for your content, ensuring alignment with your business objectives. We map out your content calendar and create guidelines to ensure a coherent, target-focused approach.

Why You Need a Strong Content Strategy

Without a clear content strategy, businesses risk wasting resources, misaligning with their audience, and ultimately failing to achieve their marketing goals.

A well-defined content strategy is crucial for guiding the purpose, tone, and distribution of content, ensuring that every piece aligns with your brand’s objectives and resonates with your target audience.

According to the Content Marketing Institute, 60% of the most successful companies have a documented content strategy, compared to only 21% of less successful companies.

Companies with a clear strategy are also more consistent with their messaging, which improves brand recognition and customer trust.

By developing a content strategy, your business can ensure that every piece of content has a purpose, speaks directly to your target audience, and is optimized for distribution.

This results to increased brand visibility, higher engagement rates, and more meaningful interactions with your audience. In fact, businesses that strategically plan and publish content see 13x more likely positive ROI than those without a defined approach​

A solid content strategy not only provides direction but also gives you the insights needed to refine your efforts over time, allowing you to create content that supports long-term business growth, while continuously improving your engagement and conversion rates.

Without a defined content strategy, businesses risk misalignment with their audience and wasted resources.

Do you need this service?

Your Brand Deserves to Be Handled with Care – Naomi Fellizar Focuses on Your Unique Needs

• Experience Across Industries: From fintech to SaaS, I’ve worked with businesses to build content that drive growth and engagement.
• Proven Results: My backend support has powered projects featured on high-traffic platforms like CNBC Africa and showcased during the World Economic Forum 2024 in Davos. I’ve also supported Forbes 30 Under 30 honorees and other global change leaders, driving impactful initiatives behind the scenes.
• Data-Driven Approach: Leveraging real-time data and current trends to ensure every decision is backed by analytics, optimizing content for the most effective and timely results.